in marketing, neonburn, startup

scottish national economic forum

suit and tie photo

So a few weeks ago I attended the Scottish National Economic Forum in Edinburgh. The focus was on building Scotland as a digital nation Рwith the sub topic of cyber crime.

Now, I’ll hold my hand up and say that I wasn’t expecting much and with the 2.5 hour journey to get there expectations had dipped even lower!

The first thing that struck me was the sheer number of suits and ties! I understand that even making this observation sounds trite and, all in all, me a bit of a dick, but hey! The fact is that formality is not my thing, and indeed it does not chime with my experiences in the digital world. Maybe the atmosphere would have been more laid back, rather ungovernmental, without the formality. The fact is that most of the people attended were not in the tech sector or indeed under 40 years old. Maybe those points are related, maybe not.

Anyway the above is nitpicking so on to other matters.

 

One comment at the forum stood out on my radar. It was made by John Swinney who stated he thinks that they have the (early stage) startup scene and angel funding sorted in Scotland, he thinks the problem is now venture funding. Really! I don’t think this is true at all. There are nowhere near enough people starting companies. From what I can see people still have “the fear”, the completely-and-absolutely-no-risk-taking-I-must-have-a-mortgage-by-25-and-must-never-fail-or-be-seen-to-fail attitude. I attend or have attended quite a few startup/business meetups around Glasgow and quite frankly the scene is “quiet”. For me to feel this about Scotland’s largest city surely means it’s far from being “cracked”. It’s never going to be Silicon Valley so let’s not try to be. Onwards.

The workshop on digital marketing was good. Not exactly ground breaking but was nice to hear what some local marketers and government agencies were doing on the digital marketing front. What was quite poetic was the gentleman sitting next to me showing examples of new types of marketing material in the form of promotional gatefolds with embedded screens which is exactly what Neonburn (my business) can be used to create. Well I never!

network business photo

What followed was the ominous networking time. I say ominous as quite frankly I suck at it, I just find it completely unnatural, and it probably comes across that way as well! I do try though, fear not. Strange thing is I enjoy talking about my business, who would have guessed.

And finally. I was asked “are you looking to raise money” to which my reply was “no just making some sales would do rather nicely”. Is it just he automatic assumption now that to start a business you need to get money and without that you can do nothing? Surely it wasn’t always this way???

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