in neonburn, startup

accountability and digital signs

One of the main concerns that you have as a single founder is forcing yourself to meet goals on a week to week (or daily) basis. Obviously the easiest way to achieve your goals (assuming you have taken the right step and set some) is to have customers pushing and pressing you for action. On the other hand, as a customer I wouldn’t be too happy having to micro-manage a startup on a daily basis. With co-founders this tasks becomes easier, as peer pressure kicks in and accountability becomes easier to manage.


One way to mitigate this problem is by using your blog to force a level of accountability. Given this, it’s with great pleasure (or more importantly as I said I would do in my last blog post!) I’d like to introduce my very-soon-to-be-live product Neonburn.

So what is Neonburn? Well it’s an online web app that allows you to easily create and design an interactive digital sign for display on an Android tablet or mobile device. The main benefits of using Neonburn:

  • Easy to create and design without any specialist knowledge or design skills.
  • The signs are interactive so you can control what happens when someone taps certain objects on the screen.
  • Signs remotely update when changed via the online app – ideal if you have new promotions that you want to advertise and don’t want to have to manually change each individual tablet, or maybe you don’t even have physical access to the devices at all.
  • No other apps on the device can be accessed once the app is deployed, and the device always boots to your sign, i.e. customers can’t interact with the device in ways that you don’t want them to.

The application is going to be of interest to you if you manage a retail store or public house and want to make your customers aware of your current promotions, while multi-site organisations will find the ability to remotely change signs in multiple locations simultaneously (without the need for a physical presence) invaluable. The interactive aspect of the signs are ideal for improving customer engagement in situations such as trade shows, or to create interactive displays at museums and galleries. It could also be used by retail stores looking to give customers an interactive tour of their products – without the need to directly involve sales staff. Finally it just makes for a very cool looking signs in your workplace – especially if you have propaganda a set of values or metrics that you want to ensure everyone knows about.

If you would like to be one of the first to try this out (or you want this product right now!!) then please sign up for the pre-launch newsletter on the website.

By next week the plan is to have the web app open to those looking to create some great looking signs and then by the end of next week to have the app on the beta channel of the Google Play Store. Obviously, anyone who’s keen to be involved in the process at this early stage can count on getting a discount before we open to the big wide world! Go on.

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